Privacy Policy
Last updated: 09/01/26
Prime Opticians (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, contact us, or use our services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Business name: Prime Opticians
Location: Basingstoke, United Kingdom
Contact email: basingstoke@primeopticians.co.uk
Telephone: 01256278278
2. Information We Collect
We may collect and process the following types of personal data:
a) Information you provide to us
- Name
- Email address
- Phone number
- Appointment requests or enquiries
- Newsletter sign-ups
- Any information you submit via contact forms
b) Automatically collected information
- IP address
- Browser type and device information
- Pages visited and time spent on our website
This information helps us improve our website and user experience.
3. How We Use Your Information
We use your personal data to:
- Respond to enquiries and appointment requests
- Provide optical services and customer support
- Send newsletters or promotional offers (only if you opt in)
- Improve our website and services
- Comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your personal data under the following lawful bases:
- Consent – when you subscribe to our newsletter or marketing communications
- Contract – to provide optical services or respond to appointment requests
- Legal obligation – to comply with healthcare or legal requirements
- Legitimate interests – to improve our services and website performance
5. Marketing Communications
If you subscribe to our newsletter, we may send you:
- Exclusive offers
- Practice updates
- Eye care and eyewear information
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
6. Cookies
Our website may use cookies to:
- Improve functionality
- Analyse website traffic
- Enhance user experience
You can control or disable cookies through your browser settings. For more details, please see our Cookie Policy (if applicable).
7. Sharing Your Data
We do not sell your personal data.
We may share your information with:
- Trusted service providers (e.g. website hosting, email services)
- Regulatory or legal authorities if required by law
All third parties are required to keep your data secure and confidential.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against:
- Unauthorised access
- Loss or misuse
- Alteration or disclosure
9. How Long We Keep Your Data
We only retain your personal data for as long as necessary to:
- Provide our services
- Meet legal and regulatory requirements
When no longer required, your data will be securely deleted.
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details above.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Prime Opticians
📧 basingstoke@primeopticians.co.uk
📞 01256278278
📍 Basingstoke, UK
